Social media is changing the traditional consumer journey by introducing new touchpoints and influencing factors. It has now become crucial to stay updated when something new is coming to the digital world.

Keeping this in mind, the best management college in Medinipur ensures that you gain knowledge on the latest technology and innovative marketing strategies.

Here, some influencing factors that break the norms of the traditional consumer journey-

• Discovery– Platforms like TikTok and Instagram serve as discovery engines, where viral content can introduce products to vast audiences overnight.
• Trust and Evaluation- User-generated content (UGC), including reviews, testimonials, and unboxing videos, provides authentic insights that consumers trust more than traditional advertising.
• Decision-Making– Likes, shares, and comments are significantly impacting the purchasing decisions, and it has been found that consumers often rely on peer opinions before buying.
• Post-Purchase Engagement-Today, Consumers share their experiences online, influencing others and contributing to the brand’s reputation

Now you must be thinking how this social media is affecting the brand reputation!

Here’s a check on how brand reputation is now more dynamic and vulnerable in this social media age…

• Real-Time Feedback: Consumers can voice their opinions instantly, making it crucial for brands to monitor and respond promptly.
• Transparency and Authenticity: Brands embracing “radical honesty” by openly addressing issues and being transparent have seen increased consumer trust and loyalty.
• Influencer Partnerships: Collaborating with influencers allows brands to reach targeted audiences authentically; at the same time, it requires careful selection to maintain brand integrity.

The traditional outlook in business has been shifted. Today, businesses are more concentrated on how to harness the power of social media to take their business to the next level.

1. Engaging with Audience: Foster two-way communication by responding to comments, messages, and reviews, showing that you value customer feedback.
2. Leverage User-Generated Content: Encourage satisfied customers to share their experiences, and showcase this content to build trust and authenticity.
3. Implement Social Listening: Monitoring social media channels to gain insights into consumer sentiments, identifying trends, and addressing potential issues proactively.
4. Collaborate with Influencers: Partner with influencers who align with your brand values to reach new audiences and add credibility to your offerings.
5. Maintain Consistent Branding: If you study in the best management college in Kolkata, you will learn how to keep your brand’s voice, visuals, and messaging consistent across all platforms to build recognition and trust.
6. Utilise Analytics: Regularly analysing engagement metrics to understand what content resonates with the audience and refine strategy accordingly.

So, you see how social media plays a huge role in shaping consumer behaviour and brand reputation. When you understand and adapt to this landscape, businesses can build stronger connections with their audience. The expertise of the best management college in Medinipur ensures you understand the ever-evolving digital marketplace by embracing transparency, engaging authentically, and leveraging the unique features of each platform.

Whether you study Hotel Management, BCA or Aviation, the influence of social media is crucial.